Planning

Strategically plan communication measures & content for social media and organize thematically

FIRST THE TOPIC, THEN THE CAMPAIGN, THEN THE CONTENT


Theme-centered content planning

Marketing and corporate communications today focus not on channels but on topics. The architecture of dirico.io makes it possible to set up a campaign based on one topic and plan content for many different channels.

Since even complex communication measures can be strategically planned in this way, dirico.io is the right solution for every newsroom.

Content strategy & campaign management

Personas
& Target Groups

Deliver content to relevant recipients thanks to defined personas and target groups.

Strategic goals
& KPIs

Make the success of a campaign measurable by using targets and KPIs.

Content types
& content formats

Select preset formats, add more and link channels.

THE HEART OF DIRICO.IO


A calendar for perfect editorial planning

All planned and published content is automatically displayed in the editorial calendar. This also includes posts that were not created in dirico.io but directly on a social media platform. This makes manual maintenance of an editorial plan or calendar superfluous.

Various view options

All contents of a day, a week or a month can be displayed at a glance.

Drafts/Contents

Drafts and content can be easily included in the calendar. A click on the content symbol opens all content types that do not yet have a scheduled content. These can be scheduled by drag & drop.

Export

The calendar can also be used outside dirico.io by exporting it as CSV or PDF.

Create and plan content

New content can also be easily created and planned in the calendar.

The publication date can be easily edited using drag & drop.

Search function

Looking for a specific content? The search function is suitable for this.

Filter

The presentation can be filtered according to numerous criteria, such as topic, campaign, content type or tags.

All filters can be saved for the future.

  • Various view options

    All contents of a day, a week or a month can be displayed at a glance.

  • Drafts/Contents

    Drafts and content can be easily included in the calendar. A click on the content symbol opens all content types that do not yet have a scheduled content. These can be scheduled by drag & drop.

  • Export

    The calendar can also be used outside dirico.io by exporting it as CSV or PDF.

  • Create and plan content

    New content can also be easily created and planned in the calendar.

    The publication date can be easily edited using drag & drop.

  • Search function

    Looking for a specific content? The search function is suitable for this.

  • Filter

    The presentation can be filtered according to numerous criteria, such as topic, campaign, content type or tags.

    All filters can be saved for the future.

Export

The editorial calendar can be exported as a PDF or Excel spreadsheet and is thus also available offline.

Filter

Thanks to extensive filter options, the editorial calendar can be configured as desired and adapted to your own requirements.

Events & Annual International Days

Over 360 annual international days in the calendar remind you of important events. You can also create your own events and event groups.

COMFORTABLE AND INTUITIVE OPERATION


Move content simply by Drag & Drop

Editorial planning is a living process. Publication dates can change again and again and a whole month's planning can be upset.

The calendar in dirico.io has a drag and drop function. This allows you to easily move individual elements in the calendar. So you can flexibly reschedule your content at any time.

ALL CONTENTS AT A GLANCE


Always up to date with the editorial plan

All available contents can be displayed here in various formats. The targeted search for content is supported by extensive filter options and the creation of groups.

Various view options

The editorial plan can be displayed as a table, compact or extended list.

Inline Editing

All information about a content that is displayed in the editorial plan can be edited inline. 

Group

The displayed content can be grouped by status, content type, post type or other criteria.

Adjust table

Every dirico.io user can decide for himself which information should be displayed in the table view of the editorial plan.

  • Various view options

    The editorial plan can be displayed as a table, compact or extended list.

  • Inline Editing

    All information about a content that is displayed in the editorial plan can be edited inline. 

  • Group

    The displayed content can be grouped by status, content type, post type or other criteria.

  • Adjust table

    Every dirico.io user can decide for himself which information should be displayed in the table view of the editorial plan.

Inline Editing

All information about a content that is displayed in the editorial plan can be edited inline.

Adjust table

The editorial plan can be dynamically adapted to the requirements of the team members. In this way, everyone sees exactly what is relevant for them.

Export

To make the editorial calendar accessible to all employees, it can be exported as a PDF or Excel spreadsheet with two clicks.

 

 

Creation

Create and collaboratively edit channel-specific content in real time

DYNAMICALLY ADAPTS TO THE REQUIREMENTS OF SOCIAL MEDIA PLATFORMS


The WYSIWYG-Editor

See in advance how your planned LinkedIn contribution will look on the move and on the desktop. Create and schedule an Instagram story directly in dirico.io without having to use the smartphone app.

Our WYSIWYG editor allows you to create and preview all common social media formats. For example:

  • All kinds of Facebook posts
  • Tweets
  • Photo and video posts as well as stories for Instagram

Furthermore, many other formats such as blog articles, press releases, interviews or self-defined content types can be created here.

YOUR DIGITAL ASSET MANAGEMENT AT A CENTRAL LOCATION


The Media Library

The media library functions like a separate cloud in which all relevant documents can be stored. All pictures, videos and other files can be stored there.

An individual folder structure and extensive filter options ensure the best possible overview.

And best of all: everything is hosted on European or optionally German servers of the Microsoft Azure Cloud.

FIND INSPIRATION IN EXTERNAL CONTENT


Content Discovery

The Inspiration section displays content from personally selected websites and blogs.

In this way you are always up to date with the latest news from your industry and receive helpful input for your topic planning.

If desired, an inspiration can be transformed into an idea or content with just one click and then edited and published in the subsequent workflow.

In order not to lose track of the mass of subscribed RSS feeds, you can search for keywords within the Inspiration module.

 

 

Distribution

Automated publishing of content on social media, blogs & other channels

MULTICHANNEL STORYTELLING AT THE HIGHEST LEVEL


Cross-Publishing

We bring together what belongs together! 

A topic is rarely prepared for a single channel. With our cross-publishing approach, content can be easily published on multiple platforms.

With the topic- or storycentric approach, you can see the related content on all your channels in a single view, edit it, publish it immediately or pre-plan it.

SET PUBLICATION DATES - THE REST IS AUTOMATIC


Preplan contents

Never again be annoyed about a missing planning function, never again log in to dozens of different accounts to publish contributions.

With dirico.io you manage the distribution of your content in one central location. Simply set the date and time - the articles will then be published automatically through your linked channels.

PROMOTE FACEBOOK POSTS IN YOUR TARGET GROUP


Performance Marketing with the Ads Manager

With the dirico.io Ads Manager we combine content distribution and promotion. Facebook posts can be strategically planned, created, published and promoted in one single software.

The special feature: You have comprehensive targeting possibilities that you already know from the Facebook Ads Manager. In addition, all the settings you have defined in the strategy area regarding target group, duration and advertising budget are available.

And of course the results are automatically included in the analysis area.

 

 

Analysis

Extensive analysis functions enable control and evaluation of communication measures and community management.

MONITORING AND EVALUATING REACH AND ENGAGEMENT


The most important KPIs at a glance

With the analysis section in dirico.io you can keep control of the most important metrics in social media and content marketing.

Dashboards provide information on the most important KPIs on reach and engagement of your content.

Evaluate all your measures in one overview or broken down by content types, channels, topics or campaigns.

The areas of the analysis module

Performance

The performance section provides an overview of performance values such as the reach of published content, engagement, comments, likes and followers.

Dialogue

In the dialogue area, statistics can be viewed, which provide information about incoming and completed tickets and the ticket volume per weekday.

Contents

The content area visualizes the content production within the team. It contains information such as the amount of content produced and its production status.

Short links

dirico.io has an integrated short link generator. Here you can view statistics on the shortened links and the clicks made.

Shared library

You can share ideas, content, campaigns or media between different teams - here you will find statistics on all shared assets.

NEVER MISS COMMENTS, MESSAGES AND MENTIONS AGAIN


Cross-platform community management

 

Our dialogue module is the central inbox for all your social media channels. This way, messages or comments on Facebook, Twitter, Instagram, YouTube & Co. will never get lost again.

Teamwork has never been so easy: Forwarding, reminding, assigning and sharing notes are just some of the features our Dialog Module supports collaborative work.

One click is enough to produce new content from incoming messages or comments. There is no easier way to combine community management and content marketing!

The Dialog module includes the following functions

Conversation history

By clicking on an incoming ticket, you can view the entire conversation with the sender of the message or mark a person as an influencer.

Custom folders

You can create your own folders and apply custom filters. This allows you to create inboxes for social media channels, message types or topics.

Edit tickets

Incoming tickets can be answered with a Like or a message. Alternatively, they can be assigned directly to the responsible colleagues or forwarded by e-mail.

Create content

Own content can be created from incoming tickets. This way, messages from the community can be shared on your own pinboard or topics for the blog can be picked up.

Sentiment analysis

To get a feeling for the mood within the community, tickets can be rated. This enables a subsequent sentiment analysis.

Reply templates

The same questions are often asked in customer service. To process these as quickly and efficiently as possible, answer templates can be defined.

 

 

Collaboration

Numerous features enable efficient collaboration - across teams, departments and locations

KEEPING ALL PROJECTS AND PROCESSES IN VIEW


Task management with Kanban

All open and completed tasks can be displayed on a Kanban board. This means one thing above all: smooth collaboration across teams, departments and locations.

The Kanban view provides an overview of the progress of tasks. With one click you can see all details of tasks, which can be moved easily by drag & drop. For a better overview, personalized columns can be set up and tasks can be displayed at personal or team level.

STOP E-MAIL CHAOS AND FINALLY WORK TOGETHER EFFICIENTLY


Simultaneous collaboration on content

The editor in dirico.io opens up a variety of possibilities for collaborative work on content.

Thanks to Track Changes, changes made are always transparent and traceable. Communication takes place directly in the corresponding content by posting comments or suggestions for changes to individual passages. An autocorrection function supports error-free text.

With dirico.io, entire approval processes - both with team members and with external users such as guest authors or interview partners - can be mapped. Pre-defined roles and rights ensure that only authorized persons can approve and publish content.

SHARE FILES, IDEAS, CONTENT AND ENTIRE CAMPAIGNS WITH OTHER TEAMS


The shared library

If several teams work together on a campaign, it can be shared in a dedicated area.

Individual content or ideas can also be made available to colleagues from another team without having to grant access to the entire media library or editorial plan.

This enables collaboration while maintaining privacy at all times.

Convince yourself of dirico.io

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