Functions improves cross-departmental and cross-location collaboration in marketing and communication teams. All important content marketing tasks can be handled via a flexible and powerful platform. is used in some of the world's largest corporate newsrooms and is increasingly establishing itself as the standard software for modern content collaboration. consists of different modules that can be
combined individually:

Content strategy

Define and document your content strategy in It consists of the following meta-information: Topics, target groups, goals, messages and advertising channels. All these elements can be found in the creation of measures.


The dashboard summarizes all the important information from This way you always have an overview of current tasks, content to be approved and the editorial planning. The dashboard can be customized by dragging & dropping widgets.


In the inspiration module you can subscribe to relevant RSS feeds - from our database or manually. External articles appear automatically in With one click you can create an idea or content from articles.

Idea management

Create and manage your ideas in The task management, comment function and approval process help you to work collaboratively on them. Ideas can be created flexibly using our mobile app and browser extension.

Topic plan

Create your topics in and keep track of the topic plan. Topics can be provided with a briefing and strategic framework. All topics, including associated content, are displayed in the digital editorial calendar.

Editorial plan

Plan and create your editorial content using real-time collaboration features in In the settings you define your individual formats and content types. All communication measures can thus be managed centrally.

Editorial calendar

The digital editorial calendar is the core of This is where all activities come together: campaigns, events, topics, stories, editorial content and tasks. Thanks to extensive filter options, you always have a clear overview.

Social media publishing

Social media posts can be created in a preview modepublished directly or pre-planned and automatically distributed. supports all major social media channels such as Facebook, Instagram, Twitter, LinkedIn and Pinterest.

Event management

In the event module you can create and manage your own events and occasions. These are displayed in the digital editorial calendar. Ideas and content can be created for events.

Campaign management

The campaign module enables perfect project planning and organisation. A briefing can be created in a campaign and related ideas, stories, content, events or media can be stored. The entire campaign appears in the digital editorial calendar.

Media library

Organize photos, videos, and other file formats in the Media Library. You can edit photos using a built-in photo editor. A full-text search and filter options help you find your way around.


All incoming social media messages such as comments, ratings or direct messages appear in a central inbox and can be answered directly from there. Many collaboration functions are available for perfect teamwork.


All communication measures and activities can be evaluated in provides a variety of different KPIs, especially in the area of social media. Furthermore, a topic and campaign evaluation can be created.

The standard modules can be extended:

Shared library

In there is the possibility to create multiple teams. Ideas, content, campaigns or media can be shared with one or more teams. The shared information appears in the shared library and can be edited from there.

Monitoring & listening

The monitoring module can be added optionally. We cooperate with various specialist providers and seamlessly integrate their software solutions. In this way we enable a perfect combination of monitoring and community management.

Channel responsibilities

The channel responsibilities allow for advanced permission management in If required, it can be specified in's settings that only certain users can publish or reply to content on individual channels.

External users

External users do not have full access to and can only be integrated into approval workflows via e-mail. When external users are included, they are taken to a specific microsite where the editorial content is located and approval can be given.

Entity permissions

Entity permissions allow you to grant viewing rights to ideas, stories, content, events, campaigns or media. Especially sensitive information can be protected. Thus, certain information is only available to selected persons.

Custom Fields is a flexible platform with many individualization options. The platform can be tailored to the specific needs of companies, so that input masks can be individualized and fields can be added if required.

Convince Yourself

The test license is obligation-free and ends automatically.